ROCHELLE X REGATTA AW21 MAILER DROP
To celebrate Rochelle Humes x Regatta AW21 collection we created a bespoke blue/green velvet box, embossed with the recipients’ initials chained up to contain the big reveal! This mailer captured all of our recipient's attention and kept them guessing what's inside!
Around the box was a gold chunky chain with a padlock and notecard explaining the concept and an envelope containing the key to open. Once inside the velvet gift box, recipients found a wrapped Rochelle Humes x Regatta jacket, a bottle of champagne, look book and notecard.
