LABEL EVENTS: ALL ABOARD THE PEPPA BUS!

Label PR jumped onboard the Peppa Pig bus to celebrate the launch of the brand new collection from Regatta Great Outdoors in partnership with Peppa Pig.

A dream collaboration which blends Peppa’s love of jumping in muddy puddles with Regatta’s expertise in waterproof and adorable designs that keep kids warm and dry, the collection consists of puddlesuits, jackets, tops, fleeces, wellies, accessories and more.

On the big day, celebrities and influencers, along with their children, were greeted by the Label team at London’s Somerset House – bus tickets in hand!

The adventure began with sightseeing around London’s famous landmarks while tucking into Regatta branded Peppa Pig sweet treats - including fun themed biscuits that represented key pieces from the new Regatta childrenswear collection.

The iconic double decker bus was hired exclusively for Regatta and was branded throughout, from decals on the windows and place settings, to goody bags, cushions and accessories. To leave on a high parents went home with bespoke coffee cups and much to the delight of the children they took away pieces from the collection to wear.

Guests included Vogue Williams, Georgia Jones, Aston Merrygold and his wife Sarah Louise Richards as well as influencers Portia Jett, The Pelo Family, Basma Kahie, Adele Petty, Chaneen Sahlie, Megan and Jamie Stevens.

Label has so much fun planning and delivering this event for Regatta, which was a huge hit resulting in dozens of social posts from the celebs in attendance, as well as national press coverage, including OK Magazine, and the total reach totting up to 7 million from influencers who came along for a ride!