KIMBERLEY WALSH X REGATTA SS20 PRESS LAUNCH

Following the sell-out success of the AW19 collection, Kimberley Walsh is launched her spring summer collection with Regatta Great Outdoors to great acclaim.

Taking inspiration from traditional seaside towns and the great British weather, the eight-piece collection brings together everything you could want for Spring/Summer – come rain or shine. With a strong emphasis on lightweight jackets in bold colours and pieces perfectly combining function and style, the collection is the brand’s strongest collaboration to date.

The fantastic campaign, shot in Santander, Spain in 2019, was splashed across eight pages of OK! Magazine for an exclusive look at the collection, with key coverage also spanning four pages of S Magazine (Sunday Express).

To celebrate the launch, Label PR delivered bespoke “K” cookie cakes by Baked By Steph to key fashion titles and Kimberley herself, alongside a targeted gifting campaign which delivered social media posts and a buzz for the launch.

Kimberley said: “My SS20 Regatta range is my perfect day rolled into one easy to wear collection. From a morning jog in my Callidora fleece or an afternoon walk wearing my Narelle jacket, there are pieces that fit every aspect of my daily life on the go with my boys.

“We’re a very active family and this collection reflects my love for the outdoors, style and above all else versatility to take one jacket and make it work in a number of ways – we’ve thought about so many flattering fits and silhouettes, bold and muted colour options, and how and where each piece can be worn; the hardest part will be which one to choose!”

The change in climate due to Covid-19, has meant Label PR and Regatta Great Outdoors have postponed the full collection launch, to later in the year – watch this space!