LAUNCHING ELAN TO PRESS AND CONTENT CREATORS

Elan launched on Gola.co.uk for AW23 and continues to sell out as quickly as Gola get them in stock. This is the hottest women’s trainer of the season.

When it comes to heritage sports Gola has a tale to tell and Elan’s roots as a multi-purpose training shoe can authentically make this claim. An old school gum sole, in just the right vintage tone, is reminiscent of days in the school gym, whilst saturated colour combinations such as this fuchsia, black and evergreen, give a thoroughly modern looking women’s trainer. With a resemblance to Gola’s flagship Harrier style, Elan is almost a twin but with additional heel tab panel to give an extra colour pop.

LABEL were briefed to launch Elan to press, celebrities and content creators and the PR launch campaign included a press breakfast held at Mortimer House.

Press attendees at the breakfast included: Grazia, Red, Cosmopolitan, Good Housekeeping, Fabulous, ELLE, Woman & Home, Daily Mail, Eliza, Heat and Closer. AW23 and SS24 products were shared and discussed over coffee and pastries.