summer is here with gi’s ss23 collection

Giovanna Fletcher joins Regatta Great Outdoors once again for a summer collection perfect for staycations and days out to the beach.

The eight-piece collection is heavily inspired by nautical trends including everyone’s favourite Bretton stripe combination, alongside colour pops of classic red and sunshine yellow. The jackets are the perfect addition to any wardrobe for trips to the seaside this summer. LABEL PR brokered the celebrity collaboration and manages the relationship between brand and talent.

Giovanna says: “We shot this campaign in beautiful Swansea, on the beach, in the middle of a heat wave. We had such a fun time shooting, and I love every piece in the collection. They are all ideal chuck on jackets for every day and especially holidays in the UK. I’ll be sure to be taking a few with me on our annual family holiday to Cornwall. The Bayla is perfect for sunset walks along the beach!”

To celebrate the launch of the SS23 collection LABEL PR hosted a dinner for 26 at Wild by Tart which included a mini showroom of products and gallery of campaign imagery. Guests included Sarah Merrygold, Zeena Shah, Made by Mammas alongside press titles including ITV This Morning, Mail Online, Daily Mail, YOU magazine, Closer, Heat, OK, Notebook, S magazine, New!.

The Regatta x Giovanna SS23 collection launched 29th March 2023.