Fleur East launches her second activewear collection with Dare 2b

On the back of 2023’s success, Fleur East launches her second activewear collection with Dare 2b. Bringing her infectious positivity to keeping active, Fleur and Dare 2B are a match made in fitness heaven.

Singer-songwriter, TV Host, radio presenter and qualified personal trainer, Fleur is the face of British activewear brand Dare 2B’s SS24 collection to enable every woman to bend, stretch and flex in the new range built to support and keep you confident throughout a workout.

Featuring mood boosting print and brights with a colour palette including Satsuma, Neon Pink, Live Wire Neon Orange, to complement wardrobe staples including Navy, Rainwashed Cornflower Blue, White and Black alongside leopard print accents.

Fleur East says on her SS24 collection with Dare2B:

“I am so excited for everyone to finally see the range. Keeping active is part of my everyday and I’m usually wearing activewear, so I can try and get my workouts in where I can. I know what I like and what works, and this range has it all. From waterproof jackets, UV protection, super soft fabrics, and reflective details we made sure this collection has something for everyone. When you look good, you feel good and it gives you confidence to try for another rep, reach your PB and push yourself that little bit further than you did the day before. Wherever you like to workout – either in the gym, outside or at home, Dare2B activewear is the one you need.”

This range is packed full recycled fabrics, technologies and features to keep you cool, dry, supported and seen.

To support the launch the collection Label PR curated gifting boxes of key product, hosted an exercise class in central London with Fleur and executed interviews with the star to multiple Tier 1 publications. Alongside this, Label PR secured news pieces and product placement throughout the campaign.